FOR IMMEDIATE RELEASE
New York City Goes UndAground in Wiseass New iPhone App
Dateline: 12 March 2012, East Village, Terra Urbana
New York has more attitude than you do. UndAground—New York, a just-released app for iPhone, pokes a finger in your chest to make the point with information on a collection of insider joints, offbeat spots, and cultural history sites. This alternative lowdown on The City That Never Sleeps is augmented with assorted fun like a few dozen clips of NYC comedian MODI firing off location-appropriate jokes, an extensive gallery of graffiti-style artwork, and the ability to post your own secret or ultrahip scenes in New York. It's a lot, but, then again, so is New York City.
The app's unifying thread is the same one that ties together the city itself: the subway. UndAground—New York focuses on restaurants, off-off-off arts venues, and other points of interest lying near the subway. Though not really a subway information app, UndAground—New York nontheless includes maps, schedules, directions, and even photos and videos of subway stations around town and their ‘hoods.
What sets UndAground—New York apart is its malapert (look it up, it'll do ya good) left-of-center, boho/muso point of view. “Imagine a combination of ancient Rome and the Soviet Union. Sit down in the park and contemplate the squalor of the Five Points …” suggests UndAground—New York in describing Foley Square (at the Brooklyn Bridge-City Hall stop for the 4, 5, and 6 trains).
Whether visiting from far away or a native Nooyawka, when your quest is to uncover the places Frommer’s fears and Lonely Planet is loath to mention, the places where Allen Ginsburg's angel-headed hipsters bared their brains to Heaven under the El, UndAground—New York takes you below the surface of New York to find them.
UndAground—New York is available NOW in Apple's App Store for the low, low, REALLY OUTSTANDINGLY LOW introductory price of $0.99.
Isn't that amazing, JDs and lentil-men.
UndAground—New York http://www.undaground.com